The InterActive call to Action is an experiment I published on Instagram, in order to make the social media experience less passive and more meaningful.
We spend hours scrolling someone else's life, while life is meant to be active and taking responsabilities for our well being. This project has the aim to play with IG and "break the rules", making the audience actually interact and then take real action in the real world.

hastags: #interactagram #stopscrollingstartacting

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